![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/205efdbb-f10e-4260-96aa-3a6d1509e353_rw_1920.png?h=1cb545211fc5195e49164d437ff5797b)
Blue Ridge Mobile
BRAND IDENTITY, WEB DESIGN, ILLUSTRATION
Blue Ridge Communications is the largest provider of high-speed internet, cable television, and phone services to homes and businesses throughout northeastern Pennsylvania.
Challenge
Develop a visual brand identity for Blue Ridge Mobile that supports key messages about the company's latest offering.
Objectives
- Visually convey the speed and reliability of Blue Ridge Mobile service across myriad touch points
- Give Blue Ridge Mobile a unique visual identity within the overarching Blue Ridge brand.
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/fa33546f-3a3c-4d32-976a-a53b03f49f69_rw_1920.png?h=743dc92920ecbe800e6923f729769beb)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/0ec4ad93-b0d5-44d4-9c8c-259d5d5d9b64_rw_1920.png?h=51e3f677c168c69b25bc40a394a57a34)
Texture
Light and glass represent the hardware and software of a mobile device while maintaining an affiliation with the Symmetry Fiber brand. Glass-like features such as transparency, highlights, crisp edges, and drop shadows bring the depth and dynamism to the Blue Ridge Mobile experience.
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/6c6891e0-a6b8-4c01-bcba-e5b1f703cc52_rw_1920.png?h=6e3a11c18497069c612c7473a0315e43)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/5b8d0bdf-c1b6-4e57-bf78-bb133b54ca4f_rw_1920.png?h=ee2f0801da43726e5631be24191f195b)
Photography
Candid photos with vibrant colors exude warmth and energy. Subjects traveling, enjoying the outdoors, and on-the-go represent myriad ways Blue Ridge Mobile is integrated into everyday life. For dark images, strong light sources with saturated colors that glow or reflect off of surfaces and subjects.
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/56c7b2e6-b8f7-40a6-a0be-b4f7fd4947fe_rw_1920.png?h=42420856b3bfe464762775998d1a2509)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/71866d71-fea5-48ce-87c2-81e28f6563a5_rw_1920.png?h=3bab5467a30e676283a4dd12189e61a5)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/e8192d41-ecec-4f0a-b061-f5fdd51453fe_rw_1920.png?h=b87671ba9613b85f5b4ed3663238583a)
Applied Design
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/4770fc40-d3bb-47db-aa8d-373744a4f3e8_rw_3840.png?h=8e1d5ad846ab77d7119dbd44c2bf59f1)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/e6720112-c9b6-4d41-82e5-102f3c2577f8_rw_3840.png?h=4fdd1823c3deefcff5a2951f852dca07)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/ffd01797-ffc4-4923-ad0f-e8df8b57b0a2_rw_3840.png?h=9ef633ccaee95cb8fb827bfae1935f3d)
![](https://cdn.myportfolio.com/68c6e81fd648d6613212bcd24d78ec29/ee9a09bd-f82f-4904-acad-b0f3d469d11f_rw_3840.png?h=96a1f0b0a184a09d119edc2b7a186b75)