Blue Ridge Mobile
BRAND IDENTITY, WEB DESIGN, ILLUSTRATION
Blue Ridge Communications is the largest provider of high-speed internet, cable television, and phone services to homes and businesses throughout northeastern Pennsylvania.
Challenge
Develop a visual brand identity for Blue Ridge Mobile that supports key messages about the company's latest offering.
Objectives
- Visually convey the speed and reliability of Blue Ridge Mobile service across myriad touch points
- Give Blue Ridge Mobile a unique visual identity within the overarching Blue Ridge brand.
Texture
Light and glass represent the hardware and software of a mobile device while maintaining an affiliation with the Symmetry Fiber brand. Glass-like features such as transparency, highlights, crisp edges, and drop shadows bring the depth and dynamism to the Blue Ridge Mobile experience.
Photography
Candid photos with vibrant colors exude warmth and energy. Subjects traveling, enjoying the outdoors, and on-the-go represent myriad ways Blue Ridge Mobile is integrated into everyday life. For dark images, strong light sources with saturated colors that glow or reflect off of surfaces and subjects.
Applied Design
